The Wetherspoons App is fantastic
Eating a free Big Mac I “won” on the McDonalds app has prompted this download of thoughts. Over the past couple of years a combination of factors have changed much of customer service either for the better or worse, depending on your opinion. Increasing costs of hiring minimum wage employees either via national insurance hikes or hikes to the minimum wage have prompted employers to alter those jobs to increase productivity though automation. By productivity, I mean more customers served by fewer people. Fast food joints have seen touch screen terminals and app ordering replace counter staff with the human job being to shout out the number you are given on ordering. I can tell you what I think of those experiences but whether we are talking McDonalds, Burger King or KFC, I’d say the customer experience has degraded considerably through automation. You could argue these places were never the pinnacle of customer service. The McDonalds brothers devised a quick service sy...